Every business aims to expand its customer base, build brand reputation, multifold sales, and increase revenue generation.
Just building a business website will not make your business stand out from your competitors. You need to go a step ahead and build a custom mobile app for your business to give an edge over your competitors.
Source: Statista
Source: App Annie
Let’s dive deep and understand the reasons behind developing a custom mobile app for your business.
1. Know your customer
Making an investment in mobile app development for your business will provide your enterprise with a unique opportunity to know your customers.
By integrating the best data analytics tools with your mobile app, you can gather and analyze actionable customer data such as demographics, location, buying pattern, behavior, likes & dislikes, and many more.
This will help you to address the bottlenecks in your business processes and assist you to improvise your products and services.
Some of the popular mobile app analytic tools that you can integrate with your app:
Therefore, by building an enterprise mobile app integrated with customer analytics tools, you can better understand your customers with a data-driven approach and can make more informed decisions related to your business.
2. Offer Customer Loyalty Programs
A customer loyalty program is a reward-giving program that provides rewards to loyal customers who engage with a brand frequently. The motive behind loyalty programs is to retain customers, multifold customer lifetime value (LTV) and to appreciate them for their engagement with the brand.
Giving rewards to your loyal customers is a great incentive for them to remain loyal.
By leveraging a mobile app for your business, you can offer several loyalty programs to your loyal customers such as:
- Special offers
- Discounts
- Free shipping
- Signup bonus
- Refer a friend
- Cashback offers
- Cash Points
A couple of years back, Grofers (well-known grocery e-commerce brand) launched a loyalty program, Smart Bachat Club that allows customers to buy groceries at wholesale prices.
3. Build Brand Awareness & Recognition
One of the most important reasons to build a mobile app for your business is brand awareness.
The moment your users download and install your app on their respective devices, you get the assurance that your app users most likely see your brand name and logo multiple times in a day. This will help them to get familiar with your brand. And with social media integration such as Facebook, Twitter, Instagram, and lots more, they can share your services and products with their friends. This will further help in expanding your brand reach.
Number of mobile app downloads worldwide, Source: Statista
Source: App Annie
4. Enhance Customer Engagement
For evolving your business, retaining existing customers and attracting new customers are imperative aspects in this competitive marketplace. And to retain your existing customers, you must have a mobile app to increase your customer’s engagement with your brand.
You can encourage your happy customers to share their customer’s journey with friends and family using the social media feature integrated within your app.
Some of the use cases of how businesses unveil the potential of mobile apps for customer engagement:
➝ Sherwin-Williams, a paint and coating manufacturing brand, launched their ColorSnap Glass app by which customers can explore various wall paint colors, select their preferred paint for their wall colors and shop.
➝ Customers engage with Lenskart, a leading eyewear e-commerce brand, by checking how a frame suits their face by a photo perception with an amazing app feature known as ‘3D Try on’.
➝ Recently, Uber Eats launched Merchant stories feature within their app. With this app feature, restaurants can post food photos, menu updates and other related information that will display in users’ feeds to engage customers.
5. Offer On-Demand Services
You can make your business services quick, and flexible by teaming up with the best mobile app development company to build bespoke on-demand mobile app solutions for your business.
A wide array of industry verticals are unleashing the potential of on-demand services to cater to their customers.
If you are skeptical about business related to on-demand services, then look at these statistics.
- On-demand food delivery market to hit $161.74 Billion by 2023.
- The global telehealth and telemedicine market is expected to reach USD 191.7 billion by 2025.
- E-Learning Market size is expected to touch USD 1 Trillion by 2027.
Some of the popular on-demand app solutions that are really doing good are:
- Uber
- Practo
- Urban Clap
- Zomato
- Grofers
6. Generate Extra Money (App Monetization)
By developing a mobile app for your business, you can earn additional money through different app monetization strategies. By 2023, mobile apps are projected to generate over 935.2 billion U.S. dollars through paid downloads and in-app advertising.
We have discussed below some of the key methods of app monetization.
♦ In-app purchases- By this method, you can sell virtual or physical items within the mobile app. Your app acts as a storefront with this monetization method. If you have a retail or online gaming business, then the in-app purchase will be the ideal app monetization method.
♦ Freemium- In this method, customers can use certain basic features of your app for free but to access other premium features, customers have to pay for it.
♦ In-app Advertisement- In this app monetization model, you can make money by selling ad space and showing ads within the app. But make sure advertisements are relevant to your user base.
♦ Subscription- Just like the freemium strategy, the subscription method allows customers to access a limited amount of content for free, and to enjoy the rest of the content, customers have to pay a certain amount as a subscription charge. This app monetization model generally fits well for the news and entertainment business.
7. Act as a Digital Marketing Tool
In this digital era, a mobile app for your business acts as an outstanding digital marketing tool and assists your brand to stand ahead of your competitors.
The push notification feature within your mobile app sends notifications to the customers about any new arrivals, offers, and discounts at any time. This amazing app feature helps in promoting your products and services.
8. 24 x 7 Customer Support
We know “Customer is King”. And addressing your valuable customers in a proper manner is pivotal for the success of your business.
As per the report generated by Dimensional Research, 52% of consumers say they have done an extra purchase from a company after having a positive customer service experience.
You can implement an in-app helpdesk tool to provide customer support service 24 x 7 seamlessly to your users.
For example, you can integrate a live chat feature in your enterprise mobile app for providing instant assistance to your customers with a single tap.
Or integrate QR code enabled forms that will assist your customers to initiate a conversation via offline channels. Create in-app native FAQs to answer common questions from customers. Integrate an automatic follow-up system to figure out which customer’s query to address on priority.
You can refer to one such helpdesk app named Helpshift. It is an in-app customer service and CRM solution that is compatible with both iOS and Android mobile platforms.
9. Secure and Quick Transactions
In the fast paced era, having a swift and secure transaction system is one of the pivotal aspects for any business to run successfully. Here comes the need for a mobile app. You can build a mobile app integrated with a safe and secure payment gateway for online business-related transactions. This helps in gaining the trust of your customers.
Closing Words
After reading the article, hopefully, you have understood the importance of developing a mobile app in your business. A mobile app can help you to pave the way for better brand visibility and expanding your customer base which will ultimately lead to a better return on investment.
Across the globe, businesses of all sizes and industries are tapping the potential of mobile apps. Hire a trusted and experienced mobile app development company and build an impeccable, responsive, and secure mobile app solution for your business.
